April 10th Weekly News Summary: We Keep Up With The News So You Don't Have To
As we all continue to learn what our “new normal” is and get accustomed to it, there are hundreds of news articles coming out each week and it’s hard to keep up. To help simplify things, weekly we’ll be releasing top news stories during the week relating to our industry, and help summarize them for you. We hope this will help you to keep up with the news and how it relates to you.
Ad Age’s website has a regularly updated list tracking marketers’ response to coronavirus
You can check it out here: https://adage.com/article/cmo-strategy/regularly-updated-list-tracking-marketers-response-coronavirus/2244251
Google to begin lifting coronavirus ad ban
Google has started to lift its ban on coronavirus-related advertising after previously having a policy against it.
Read on from The Verge here: https://www.theverge.com/2020/4/2/21204413/google-coronavirus-ad-ban-democrats-political-advertising-white-house-donald-trump
How the coronavirus is impacting the advertising business as sports TV viewing evaporates, events are cancelled, and consumers stop spending
This article contains a breakdown of how the pandemic is impacting advertising, from events cancellations to buzzy startups whose sales are tanking.
Read more from Business Insider: https://www.businessinsider.com/breakdown-of-coronavirus-impact-on-advertising-industry-2020-3
Reset your marketing campaigns in the wake of coronavirus
This post will help you "reset" your marketing campaigns, to help ensure they are contributing positive cash flow again
Read more from Forbes here: https://www.forbes.com/sites/georgedeeb/2020/04/06/reset-your-marketing-campaigns-in-the-wake-of-coronavirus/#25d7920830d0
Social distancing with friends: Ramsey McGrory
Mediaocean CRO Ramsey McGrory speaks to social distancing and the impact of COVID-19 - From serving in the Army, to maintaining business as an executive during the 2008 recession, he knows how to best operate through chaos.
Read and listen more from AdExhanger: https://www.adexchanger.com/adexchanger-talks/social-distancing-with-friends-ramsey-mcgrory/