Interactive Creative within the Tourism Space
October 26, 2017
At the International Powwow (IPW) in Washington DC this past June, hundreds of Destination Marketing Organizations and attractions gathered to discuss the trends in Travel and Tourism. While the primary focus of the conference was not media, it was clear that every DMO in attendance understood the importance of showcasing their brand. Exhibitors leveraged brand identity and creativity to transform expo booths into anything from kayak stands, to wine cellars, sandcastles, and campfires.