Starting on July 1 of this year, every individual who makes use of Google Analytics will have to transition to GA4, as their original accounts will no longer collect data. Now is an imperative time to properly install GA4 and compare that data to UA. Sound daunting? Our DSP team is eager to help!
Consolidating Your Media Efforts: The Omni-Channel Approach
At no surprise to anyone in the marketing industry, campaigns must run through multiple channels to have a chance of making an impression on their audience. From buses and billboards, to social media platforms and reputable websites, and everything in between, there are countless ways a person can come across and interact with advertising efforts. So how exactly can advertisers simultaneously monitor the delivery and performance across all of these channels in a meaningful way? More importantly - how do marketers account for the fact that these channels work together and create synergy?