How MBuy helped Optima Health surpass their open enrollment goal by 113%
MBuy helps healthcare providers, like Optima Health, plan, buy and optimize their media campaigns across diverse media channels and key performance indicators.
In this case study you will learn how MBuy created a cross-channel media plan consisting of PPC, Display, Facebook, Pre-Roll and DRTV to meet and exceed Optima Health’s membership goals for each uninsured and qualified Individual for their Individual & Family Health plans.
“Having MBuy manage our entire media campaign not only simplified marketing efforts, it allowed us to respond to ever-changing market needs faster than ever before—which is critically important during a time-sensitive campaign.”
Gina Gremminger, Senior Customer Development & Marketing Advisor - Optima Health
“Having MBuy manage our entire media campaign not only simplified marketing efforts, it allowed us to respond to ever-changing market needs faster than ever before—which is critically important during a time-sensitive campaign.”
Gina Gremminger, Senior Customer Development & Marketing Advisor - Optima Health