Director, Data Science & Product
Kristin joined MBuy in 2016 as an Analyst and is now proudly leading the Data Science & Product Team and driving strategy of data solutions. She ensures that every single campaign is monitored and optimized to exceeding benchmarks, all while building visualizations to tell every campaign's story and solving the latest industry problems using data and technology. She has experience within a variety of verticals including Healthcare, Insurance, Tourism and Education. Kristin graduated from Western Michigan University and the Lee Honors College in 2015 with a Bachelors in Business Administration, where she majored in Computer Information Systems, and is excited to be showcased in WMU's Hayworth College of Business 2021 edition of The 30.