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Magnani Continuum Marketing and MBuy Named Agencies of Record for Advertising and Marketing by Cat’s Pride

October 19, 2015

CHICAGO, IL, October 19, 2015 — Magnani Continuum Marketing today announced that it has been named agency of record by Oil-Dri Corporation of America for Cat’s Pride®, a leading brand of high-performance lightweight cat litters. Chicago-based Magnani Continuum Marketing will provide creative and strategic marketing support across broadcast, online, digital and social channels. Media planning and purchasing will be handled by Chicago-based MBuy.

“Magnani and MBuy came into the pitch ready to go above and beyond; both strategically and creatively, and really started to dig into our business challenges. They understood immediately that traditional advertising alone wouldn’t be the most efficient or effective way for Cat’s Pride® to reach new customers,” said Lisa Mak, director of marketing for Oil-Dri. “And they have the in-house capabilities to execute across all touch points, traditional, social and digital.”

“We’re really excited to work with Oil-Dri,” said Magnani President, Justin Daab. “Cat’s Pride® has a great story to tell. The products have genuine performance advantages and we think there is a real opportunity to get the word out using an engaging and unexpected creative campaign, combined with new media and technologies, to connect with a wider audience of consumers and retailers, alike.”

The campaign is currently in development and will roll out regionally and nationally in the first half of 2016.

Since 1985, Magnani Continuum Marketing ( has made it easier for organizations selling in highly technical and complex markets to deliver the most effective and seamless B2B and B2C traditional and digital brand experiences. With research, strategy, creative, digital and programming – all in house, right in our office – we offer the most integrated service-driven, creative agency experience, anywhere. More digital than advertising agencies. More strategic than digital marketing shops. More creative than management consultants. And a heck of a lot easier to work with than almost all of them.

MBuy, a division of Mediaocean, combines everychannel media expertise and the best advertising technology in the industry – providing advertisers with superior media buying and planning services that reach and engage the right audience, in the right channels.  Clients trust MBuy to deliver high performance campaigns that meet their advertising and business objectives.

Oil-Dri Corporation of America is a leading manufacturer of cat litter, including Cat's Pride® and Jonny Cat® brands as well as many major retailers' private label litters, and is the inventor of lightweight cat litter.  Oil-Dri is also a leading supplier of specialty sorbent products for agricultural, horticultural, fluids purification, specialty, industrial and automotive markets.


Justin Daab
President of Magnani Continuum Marketing