Know Before You Buy: 5 Ad Tech Trends That Small Agencies Should Embrace With Caution
by Meghan Grienenberger for Adotas
When you’re a small agency, you routinely work with limited resources, but clients still expect you to adopt the latest trends to achieve their goals.
Conventional wisdom suggests that programmatic advertising benefits from increased exposure to inventory and publishers. Makes sense, right? But not all publishers are the same and campaign performance will vary by campaign, advertiser, creative, seasonality, time of day, etc., across publishers. And the conventional wisdom used to identify high performing publishers frequently eliminates sites that are actually helping to drive performance.
MBuy helps independent agencies navigate programmatic advertising strategies and implement real-time bidding capabilities.