On July 6, Meta launched their newest platform, “Threads.” Within the first four days, the app acquired over 100 million sign ups. When a user downloads and signs up for Threads it is through their Instagram account, and all of their followers and data roll over, avoiding the “cold start” issue many other social platforms face. Will Threads take over X (Formerly known as Twitter)?
With less and less cookie permissions available on popular advertising sites, we dive into solutions for advertisers. As the world continues to venture away from cookies, first party data will become increasingly valuable. The platforms and vendors that own vast amounts of accurate and reliable first party data will see advertisers swarming to their platform. There are other, more creative ways advertisers are circumventing privacy changes, but first party data is the most reliable and consistent way to achieve results.