Combined companies form a new offering that spans digital and traditional advertising channels to deliver tech-enabled performance to brands and agencies

What makes retail media unique is that the retailer’s first party data is being used, rather than third party data from other sources. Retail Media reaches consumers in a familiar atmosphere, while they are already planning to purchase. This non-disruptive ad experience adds to their scroll-based shopping while creating an easily measurable back end for advertisers.

Traditional advertising can offer- mass awareness, reach via the physical environment, and high engagement with targeted audience segments. Traditional media isn’t going away any time soon, and advertisers are now finding ways to incorporate traditional channels with digital placements to create well-rounded media approaches.

Installing GA4 as early as possible is crucial in understanding the differences between the two properties and how to adjust your web analytics goals and expectations once GA4 is our only available source! Although Google publishes technical articles to describe the methodologies behind each property, your most valuable data points will come from your own first-party data – from both of your GA properties while referencing the same time frame.

As privacy issues continue to be of importance to the public, understanding cookies and how advertisers should handle them has never been more important. This has led both governing bodies (FTC, EU) and major ad tech companies (Apple, Google) to create laws and shift their privacy policies in order to gain control of cookie use.

Facebook Ads ads getting more expensive to run across the board. This rise in CPMs is related to several factors such as privacy changes, a continuously shrinking younger audience, and other online trends. Independent Agencies should be hesitant to place all social media ad placements on the Meta platform.

With the constant fluctuation of auction prices and the intense competition for SERP (Search Engine Results Pages) ad placement, it can be difficult to keep your advertising costs under control. Combat inflation across your search marketing campaigns with these expert tips and tricks from our seasoned team of search engine marketing pros.

With the majority of TikTok’s user base being under 30, the platform has become an ideal landing spot for brands to reach a younger demographic. TikTok has also been shown to be an effective driver of sales for businesses, with most users saying they purchase products that they saw on TikTok.

Digital Audio offers an inherently more personalized and intimate experience for listeners, making this an incredibly influential channel that builds brand trust in a way other media does not. Music streaming is a particularly popular channel but is often not ad-supported, which can prove challenging for advertisers. Here’s what we recommend.

The Coronavirus pandemic has re-shaped the way businesses everywhere are operating for the foreseeable future. For the advertising ecosystem, that means re-calibrating every decision to account for new business conditions, audience behavior, and consumer spending patterns.

Whether you’re happy with your agency partner or looking to make a change, here are some important items for your Holiday: Your agency partner should be curious, strategic AND accountable, should be focused on your business goals, not just your marketing goals.

In the Advertising Industry, data is continuing to evolve how marketers think, plan and strategize on a daily basis. Our mission at MBuy has always been to stay ahead of all technological advancements and deploy solutions that allow us to do our work better, faster and most importantly - with the highest level of efficiency possible.