Combined companies form a new offering that spans digital and traditional advertising channels to deliver tech-enabled performance to brands and agencies

What makes retail media unique is that the retailer’s first party data is being used, rather than third party data from other sources. Retail Media reaches consumers in a familiar atmosphere, while they are already planning to purchase. This non-disruptive ad experience adds to their scroll-based shopping while creating an easily measurable back end for advertisers.

Traditional advertising can offer- mass awareness, reach via the physical environment, and high engagement with targeted audience segments. Traditional media isn’t going away any time soon, and advertisers are now finding ways to incorporate traditional channels with digital placements to create well-rounded media approaches.

The opportunity for Threads to make more advertising dollars is present, as X owns only 3.9% of total US social media ad spending and is projected to drop by 1.8% by 2025. Will Threads take over X?

Installing GA4 as early as possible is crucial in understanding the differences between the two properties and how to adjust your web analytics goals and expectations once GA4 is our only available source! Although Google publishes technical articles to describe the methodologies behind each property, your most valuable data points will come from your own first-party data – from both of your GA properties while referencing the same time frame.

As privacy issues continue to be of importance to the public, understanding cookies and how advertisers should handle them has never been more important. This has led both governing bodies (FTC, EU) and major ad tech companies (Apple, Google) to create laws and shift their privacy policies in order to gain control of cookie use.

Facebook Ads ads getting more expensive to run across the board. This rise in CPMs is related to several factors such as privacy changes, a continuously shrinking younger audience, and other online trends. Independent Agencies should be hesitant to place all social media ad placements on the Meta platform.

With the constant fluctuation of auction prices and the intense competition for SERP (Search Engine Results Pages) ad placement, it can be difficult to keep your advertising costs under control. Combat inflation across your search marketing campaigns with these expert tips and tricks from our seasoned team of search engine marketing pros.

With the majority of TikTok’s user base being under 30, the platform has become an ideal landing spot for brands to reach a younger demographic. TikTok has also been shown to be an effective driver of sales for businesses, with most users saying they purchase products that they saw on TikTok.

The future of travel will be determined by Next Gen travel intenders, and it has become more personal than ever. Brands should highly consider the travel mindset and preferences of Gen Z and Millennials as they begin their media planning. As the travel industry rebounds, these generations will be more open to discovering new brands that offer them the most flexible, valuable, and meaningful experiences.

Major Companies are becoming more proactive regarding the environmental and social effects that arise because of their business operations. In an ever-changing landscape, consumers are opting to do business with brands that are transparent about their environmental and social impacts and take the initiative to mitigate them.

Digital Audio offers an inherently more personalized and intimate experience for listeners, making this an incredibly influential channel that builds brand trust in a way other media does not. Music streaming is a particularly popular channel but is often not ad-supported, which can prove challenging for advertisers. Here’s what we recommend.

The idea of Artificial Intelligence (AI) has completely transformed in the past few years. AI tracks user data and makes quick decisions on what to share with individual users, without disrupting their internet experience. AI is proving to not only be credible in the advertising sphere but also necessary for delivering the best possible user experience.

MBuy’s Performance Marketing Group includes some of the industry’s leading experts in search engine marketing, and we are excited to offer a comprehensive suite of paid search services as the anchor to this new division. Some of the core services encapsulated within our performance marketing team includes, but is not limited to keyword bid management, quality score optimization, creative and ad copy development, A/B testing and more!

Historically, video-based media has not offered the greatest performance insight beyond exposure and reach. With the continued rise of QR codes, this challenge may become a thing of the past. QR codes within a video spot offer a trackable way for advertisers to monitor digital KPIs.

Even industries that previously were skeptical of digital shifts being sustainable are quickly adapting to help survive and stay connected. The Healthcare and Higher Education sectors are two industries in particular that have been slower to shift to digital practices in the past, but were forced to make the switch quickly when the pandemic began. The expansion of these digital services means more remote network access must be made widely available.

The Coronavirus pandemic has re-shaped the way businesses everywhere are operating for the foreseeable future. For the advertising ecosystem, that means re-calibrating every decision to account for new business conditions, audience behavior, and consumer spending patterns.

For media professionals looking to adopt to a very different upfronts season – and the new normal that lies beyond it – this means all the chaos holds a silver lining to some, and a huge challenge for others. To adapt to changing times, the smartest agencies and networks were already radically rethinking their operations and data.

As we all continue to learn what our “new normal” is and get accustomed to it, there are hundreds of news articles coming out each week and it’s hard to keep up. To help simplify things, we’ll be featuring some of the top news stories every week relating to our industry, and summarizing them for you.