The future of travel will be determined by Next Gen travel intenders, and it has become more personal than ever. Brands should highly consider the travel mindset and preferences of Gen Z and Millennials as they begin their media planning. As the travel industry rebounds, these generations will be more open to discovering new brands that offer them the most flexible, valuable, and meaningful experiences.

Digital Audio offers an inherently more personalized and intimate experience for listeners, making this an incredibly influential channel that builds brand trust in a way other media does not. Music streaming is a particularly popular channel but is often not ad-supported, which can prove challenging for advertisers. Here’s what we recommend.