The opportunity for Threads to make more advertising dollars is present, as X owns only 3.9% of total US social media ad spending and is projected to drop by 1.8% by 2025. Will Threads take over X?

Facebook Ads ads getting more expensive to run across the board. This rise in CPMs is related to several factors such as privacy changes, a continuously shrinking younger audience, and other online trends. Independent Agencies should be hesitant to place all social media ad placements on the Meta platform.

With the majority of TikTok’s user base being under 30, the platform has become an ideal landing spot for brands to reach a younger demographic. TikTok has also been shown to be an effective driver of sales for businesses, with most users saying they purchase products that they saw on TikTok.