ESTO Tales: Millennials, Data and Why Travel Rocks!
More than 700 travel professionals came together to learn, celebrate and mingle during the annual ESTO Conference. Read about this year's current trends in travel and tourism.
Event Highlights: eTail East
Read some highlights from eTail East to see how brands are using mobile apps, an omni-channel strategy, and data to optimize customer experience in retail.
Decoding China: Advertising Tips and Tricks
Lately it has been hard to avoid reading about how important advertising in China is for states and Destination Marketing Organizations (DMOs). Yet planning and buying media in China is very different to the countries tourism brands typically buy in, such as the UK, Australia, and Canada.
Event Highlights: AdAge Small Agency Conference
Read some highlights and tips from the AdAge Small Agency Conference, including starting your first agency, project vs. AOR work, and more.
Savvy travel brands are leveraging their Out-of-Home investments even further by using digital advertising in conjunction with traditional to create multiple touch points. Discover some of the recent tips and trends on engaging consumers to book a trip.
How do you know if your ads are being viewed? Many advertisers are asking themselves that very question.
Spotlight On: Alan Lemery
Spotlight On is a series of employee profiles that will give our community insight into who MBuy is and the people that make us our best! Here we interview Alan Lemery, Director of Strategy & Analytics.
For many years, cable subscribers have had to pay monthly fees to rent set-top boxes, which represent a significant revenue stream for the cable/satellite/telco TV industries. This is quickly changing due to pending FCC regulations that will rewrite the rulebook for those companies while also adding additional competition.
Marketing is a long-term relationship
Marketing done right establishes a long-term relationship that starts with inspiration and continues throughout planning, booking, the actual traveling, and beyond. Here's how I experienced Discover Los Angeles' recent campaign as a potential visitor.
How to Choose Social Platforms for Your Advertising
The primary platforms used in advertising are Facebook, Twitter, LinkedIn, and Instagram. Here’s a quick breakdown of their pros and cons, and what you need to keep in mind when building social campaigns.