For many years, cable subscribers have had to pay monthly fees to rent set-top boxes, which represent a significant revenue stream for the cable/satellite/telco TV industries. This is quickly changing due to pending FCC regulations that will rewrite the rulebook for those companies while also adding additional competition.
Marketing done right establishes a long-term relationship that starts with inspiration and continues throughout planning, booking, the actual traveling, and beyond. Here's how I experienced Discover Los Angeles' recent campaign as a potential visitor.
The primary platforms used in advertising are Facebook, Twitter, LinkedIn, and Instagram. Here’s a quick breakdown of their pros and cons, and what you need to keep in mind when building social campaigns.
The Buzzword Breakdown is a series of posts where we define common industry terms, how they work, and introduce best practices for using them in the future. Today, we're breaking down ad blocking and providing some tips for your digital campaigns.
Media convergence is hands-down the most critical, disruptive trend in our industry today. How can you leverage it to your advantage?