Marketing is a long-term relationship
Marketing done right establishes a long-term relationship that starts with inspiration and continues throughout planning, booking, the actual traveling, and beyond. Here's how I experienced Discover Los Angeles' recent campaign as a potential visitor.
How to Choose Social Platforms for Your Advertising
The primary platforms used in advertising are Facebook, Twitter, LinkedIn, and Instagram. Here’s a quick breakdown of their pros and cons, and what you need to keep in mind when building social campaigns.
Spotlight On: Kirsty King
Spotlight On is a series of employee profiles that will give our community insight into who MBuy is and the people that make us our best! Here we interview our Senior Business Development Director, Kirsty King.
Buzzword Breakdown: Ad Blocking
The Buzzword Breakdown is a series of posts where we define common industry terms, how they work, and introduce best practices for using them in the future. Today, we're breaking down ad blocking and providing some tips for your digital campaigns.
Spotlight On: Jen (Hoelzle) Nilsson
Spotlight On is a series of employee profiles that will give our community insight into who MBuy is and the people that make us our best! Here we interview Jen (Hoelzle) Nilsson, our Director of Business Development.
The Field Guide to Digital Marketing
The digital industry is fast-paced, complex, and can be overwhelming. Check out our Field Guide to Digital Marketing - a comprehensive guide to help you navigate the vast landscape.
Buzzword Breakdown: Cross-Device Targeting
The Buzzword Breakdown is a series of posts where we define common industry terms and how they work. Today, we're breaking down cross-device targeting.
How to Leverage Media Convergence for a Greater ROI
Media convergence is hands-down the most critical, disruptive trend in our industry today. How can you leverage it to your advantage?
Spotlight On: Kristen Held
Spotlight On is a series of employee profiles that will give our community insight into who MBuy is and the people that make us our best! Here we interview our Senior Media Director, Kristen Held.
The State of Cable - Shifts in Viewing Trends
As digital viewing continues to become more popular, cable networks have experienced fairly steady ratings declines. This post breaks down viewing trends and changes over the last several years.