Traditional advertising can offer- mass awareness, reach via the physical environment, and high engagement with targeted audience segments. Traditional media isn’t going away any time soon, and advertisers are now finding ways to incorporate traditional channels with digital placements to create well-rounded media approaches.

The idea of Artificial Intelligence (AI) has completely transformed in the past few years. AI tracks user data and makes quick decisions on what to share with individual users, without disrupting their internet experience. AI is proving to not only be credible in the advertising sphere but also necessary for delivering the best possible user experience.

Historically, video-based media has not offered the greatest performance insight beyond exposure and reach. With the continued rise of QR codes, this challenge may become a thing of the past. QR codes within a video spot offer a trackable way for advertisers to monitor digital KPIs.