Combined companies form a new offering that spans digital and traditional advertising channels to deliver tech-enabled performance to brands and agencies

What makes retail media unique is that the retailer’s first party data is being used, rather than third party data from other sources. Retail Media reaches consumers in a familiar atmosphere, while they are already planning to purchase. This non-disruptive ad experience adds to their scroll-based shopping while creating an easily measurable back end for advertisers.

The opportunity for Threads to make more advertising dollars is present, as X owns only 3.9% of total US social media ad spending and is projected to drop by 1.8% by 2025. Will Threads take over X?

Installing GA4 as early as possible is crucial in understanding the differences between the two properties and how to adjust your web analytics goals and expectations once GA4 is our only available source! Although Google publishes technical articles to describe the methodologies behind each property, your most valuable data points will come from your own first-party data – from both of your GA properties while referencing the same time frame.

As privacy issues continue to be of importance to the public, understanding cookies and how advertisers should handle them has never been more important. This has led both governing bodies (FTC, EU) and major ad tech companies (Apple, Google) to create laws and shift their privacy policies in order to gain control of cookie use.

Facebook Ads ads getting more expensive to run across the board. This rise in CPMs is related to several factors such as privacy changes, a continuously shrinking younger audience, and other online trends. Independent Agencies should be hesitant to place all social media ad placements on the Meta platform.

The future of travel will be determined by Next Gen travel intenders, and it has become more personal than ever. Brands should highly consider the travel mindset and preferences of Gen Z and Millennials as they begin their media planning. As the travel industry rebounds, these generations will be more open to discovering new brands that offer them the most flexible, valuable, and meaningful experiences.

The idea of Artificial Intelligence (AI) has completely transformed in the past few years. AI tracks user data and makes quick decisions on what to share with individual users, without disrupting their internet experience. AI is proving to not only be credible in the advertising sphere but also necessary for delivering the best possible user experience.

Historically, video-based media has not offered the greatest performance insight beyond exposure and reach. With the continued rise of QR codes, this challenge may become a thing of the past. QR codes within a video spot offer a trackable way for advertisers to monitor digital KPIs.

The Coronavirus pandemic has re-shaped the way businesses everywhere are operating for the foreseeable future. For the advertising ecosystem, that means re-calibrating every decision to account for new business conditions, audience behavior, and consumer spending patterns.

For media professionals looking to adopt to a very different upfronts season – and the new normal that lies beyond it – this means all the chaos holds a silver lining to some, and a huge challenge for others. To adapt to changing times, the smartest agencies and networks were already radically rethinking their operations and data.

MBuy, the leading media planning and buying applied-technology service company, entered into an agreement with Mindbody, the leading technology platform for the wellness industry, to expand their advertising efforts nationally.

MBuy was brought on to expand Mindbody’s paid media strategy across B2B and B2C, integrating TV, streaming, video, radio, podcasts, display, mobile, native and social.

Whether you’re happy with your agency partner or looking to make a change, here are some important items for your Holiday: Your agency partner should be curious, strategic AND accountable, should be focused on your business goals, not just your marketing goals.