With less and less cookie permissions available on popular advertising sites, we dive into solutions for advertisers. As the world continues to venture away from cookies, first party data will become increasingly valuable. The platforms and vendors that own vast amounts of accurate and reliable first party data will see advertisers swarming to their platform. There are other, more creative ways advertisers are circumventing privacy changes, but first party data is the most reliable and consistent way to achieve results.
Most advertising professionals agree that the marketing funnel (while one of the most elementary concepts) is still a relevant tool for campaign success today. By creating brand awareness that is eventually fostered by engagement strategies, the consumer is encouraged to take action. Yet, if you ask most advertising clients what their primary goal is, they’ll say revenue – and rightfully so.
Generation Z, also known as iGeneration, iGen, Post-Millennials, and the Homeland generation, will be the focus of the advertising industry itself before you can say “selfie.” Generation Z is defined as persons born between 1995 – 2009. The sweet spot for marketers is the 11 – 16 year old.
The days of trying fit a round peg into a square hole are over. Yet, not too long ago advertisers were marooned into pushing one-size-fits-all creative and hoping that mass appeal messages resonated with the entirety of their audience.
Savvy travel brands are leveraging their Out-of-Home investments even further by using digital advertising in conjunction with traditional to create multiple touch points. Discover some of the recent tips and trends on engaging consumers to book a trip.
Know Before You Buy: 5 Ad Tech Trends That Small Agencies Should Embrace With Caution
by Meghan Grienenberger for Adotas
When you’re a small agency, you routinely work with limited resources, but clients still expect you to adopt the latest trends to achieve their goals.
The primary platforms used in advertising are Facebook, Twitter, LinkedIn, and Instagram. Here’s a quick breakdown of their pros and cons, and what you need to keep in mind when building social campaigns.
The Buzzword Breakdown is a series of posts where we define common industry terms, how they work, and introduce best practices for using them in the future. Today, we're breaking down ad blocking and providing some tips for your digital campaigns.
The digital industry is fast-paced, complex, and can be overwhelming. Check out our Field Guide to Digital Marketing - a comprehensive guide to help you navigate the vast landscape.
The Buzzword Breakdown is a series of posts where we define common industry terms and how they work. Today, we're breaking down cross-device targeting.