MBUZZ: What advertisers need to know about “Threads”

On July 6, Meta launched their newest platform, “Threads.” Within the first four days, the app acquired over 100 million sign ups. When a user downloads and signs up for Threads it is through their Instagram account, and all of their followers and data roll over, avoiding the “cold start” issue many other social platforms face. Will Threads take over X (Formerly known as Twitter)?