L.A. Tourism and Convention Board Prepares to Increase Visitors, Selects MBuy as International Media Solutions Partner to Reach Travelers
August 11, 2014
MBuy has been appointed by the Los Angeles Tourism & Convention Board (L.A. Tourism) as its international media solutions partner. MBuy was selected based on its travel & tourism experience, media expertise, and technology offerings. As part of the appointment, MBuy will partner with L.A. Tourism’s creative and strategy agency of record, HEILBrice, to drive increased international visitation.